The life of a modern realtor can be very busy that some times we forget to reach out to all our previous clients. It’s easy to get caught up with our own day-to-day lives, our current clients and the items on our to do list, however these clients can be a great source of referrals and even return business.
Did you know that only 25% of sellers and only 12% of buyers use the same realtor again?
When you consider that on average every one knows 10 realtors, if you haven’t stayed in touch with your client they are likely to quickly become someone else’s client. It is not that you didn’t offer great service and not that they were not happy with the relationship, it’s because another agent made the effort and is now top of mind for them!
That’s because less than 30% of agents maintain contact with previous clients!
But what if you had fostered that relationship? What if you stayed in touch and went above and beyond after closing? Now you will be the agent they will use for their next transaction and the one they will refer to family, friends & colleagues.
7 Ways Realtors Can Stay Top of Mind with their Clients
1. Set up Phone Call Reminders on your Calendar.
Set yourself reminders to call and see how your client is getting on in their new home or in their life in general. Nothing makes that relationship more personal than showing you actually care about your client, even after the transaction has been completed.
2. Provide your Clients with Relevant Community Events & News.
Offer relevant, valuable community content and news via email or social media that is of interest to your clients and don’t forget to regularly keep your social media pages up to date.
3. Keep Note of your Clients’ Businesses and Refer them.
When you have opportunities to refer other people to your clients’ businesses, then there is a greater chance that they will reach out to you to thank you, and thus keep you top of mind.
4. Host a Client Appreciation Event.
Host a client appreciation event, a seasonal party, or a happy hour, and make your clients feel like VIP’s.
5. Bring them a “Pop-by” Gift.
Take your client a pop by gift with a cute note such as a jar of ingredients to make S’mores with a note that says: “I am never too busy for S’more referrals”. [This gift could be part of the Imprint Program].
6. Send them Handwritten Cards.
A simple handwritten note or card or a small token of appreciation can go a long way. Such notes and cards can be sent on their birthdays, property anniversaries, holidays, or “Just Because”.
7. Sign Up for our Imprint Program.
Imprint by Ugly Duck was set up to make sure that your clients receive a memorable gift at all the major touch points that every agent should acting on. Being able to sign up and know that each client will get a beautifully curated item sent to them at each of these touch points, will make your life easier and business more profitable, by making them smile, keeping you on their minds, long after you leave the closing table.